Name: Marketing analytics in 2023 by Jeff Sauer - Semrush Academy
Uploaded: 2022-12-23T08:32:18+00:00
Description: Find out what Jeff Sauer has to say about the shift to GA4 in 2022. Plus hear what he predicts in the coming year when it comes to GA4 and AI.

English

What are some lessons to be learned in the world of marketing analytics? Jeff Sauer, founder of Data Driven U, reflects on the shift from Universal Analytics to GA4 that happened in 2022. Plus hear what he predicts in the coming year when it comes to GA4 and AI. 

Find out what Jeff Sauer has to say about the shift to GA4 in 2022. Plus hear what he predicts in the coming year when it comes to GA4 and AI. 

Marketing analytics in 2023 by Jeff Sauer - Semrush Academy

Marketing analytics in 2023 by Jeff Sauer

No matter where you're at in your digital marketing career, this series serves to inspire your goals and resolutions. Academy experts share lessons learned throughout 2022 - both professional and personal - as well as predictions for 2023. Each expert shares inspirational advice that digital marketers can use to challenge and motivate themselves in the year ahead.

Get inspiration from Academy experts as they share their lessons learned throughout 2022 as well as their predictions for the year ahead.

Wrapping Up 2022: What’s Inspiring My 2023

Wrapping Up 2022: What’s Inspiring My 2023?

Find out what Andy Crestodina, Founder of Orbit Media Studios, has to say about SERPs in 2023 and what this might mean for the future of web traffic and click through rates.

Content and SEO for marketing agencies in 2023

What did SEO expert, Brian Dean, learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google's helpful content update and what that might look like throughout the year ahead.

SEO prediction from Brian Dean for 2023

Wes McDowell reflects on how important short form video content has been

Small Business tips from Wes McDowell for 2023

Crystal Carter, the Head of SEO Communications at Wix, discusses the power of visual search in 2022 and what that will mean in 2023. Find out what she predicts for Google Business Profile in the year ahead.

SEO trends in 2023 from Crystal Carter

Jeff Sauer, founder of Data Driven U, reflects on the shift from Universal Analytics to GA4 that happened in 2022. Plus hear what he predicts in the coming year when it comes to GA4 and AI. 

Kudzi Chikumbu, the Global Head of Creator Marketing at TikTok, shares the value of authenticity, not only in 2022, but in the year ahead. Find out what he predicts for 2023 when it comes to community building on social media.

Career inspiration from Kudzi Chikumbu for 2023

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at Hubspot, reflects on what truly wins in public knowledge-sharing spaces in 2022. Find out what she predicts for the future of advertising throughout 2023.

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